We are committed to harnessing the effectiveness of our African indigenous oils, plant extracts and butters for cosmetics use. This allows us to provide our consumers with high quality hair care products. Our natural-based ingredients are responsibly sourced, safe, natural and of the finest grade. Our products do not contain any harsh chemicals, sulphates, paraben or petroleum and are animal cruelty-free.

Our research has shown us that harsh chemicals are not only detrimental to hair but they can contribute to undesirable effects in the body. Our products are specifically formulated to assist with hair growth, hair follicle and scalp tissue repair, moisture absorption and retention, and the alleviation of dryness and breakage. Our mission is to provide our customers with products that are not only effective, but also contribute to their wellness as well as that of our planet.